When someone comes to us looking for search engine optimization in Melbourne, Florida, we always tell them the importance of starting with good content that informs the customer. More simply: write for people, not search engines.

Content is kingOver time, the algorithms that Google and other search websites use to rank websites have become more sophisticated and harder to trick. Boring repetitive copy stuffed with keywords just doesn't work as well as it used to. Why? Because it doesn't attract the attention of people and search engines have become far better at figuring out what people want.

Social Media Cues

Social media networks have become a major factor in search ranking and are only going to become more important as Google, Bing and others get more comfortable with their methods for incorporating social media activity into their search results. That means, as a small business owner, your website content must be useful and engaging or you may see search engine traffic wane.

If you're interested in finding out more about social media, search engine optimization or content creation services, contact Effex Agency using the form below.

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