When deciding what social networks are best for your small business, Pinterest has become a more appealing option for many. Visitors to e-commerce sites from Pinterest are more likely to make a purchase, making the image based social site an easy choice for retailers. Now, with the release of rich pins, Pinterest is making pins more useful and not just for it's users but also for brands.

Rich pins come in three types - products, recipes and movies - and each offers additional information about the pin. A recipe pin would include ingredients, prep time and instructions and a movie pin would include rating and cast.

A product pin will list a price, in stock status and a link to where to buy the item. All quality retail small businesses should seriously consider the benefits of setting up their site to take advantage of this new feature; especially those in fashion, jewelry, furniture and home decor.

What's nice, for businesses, about this new feature is it's not paid advertising. It's a way to enhance your existing website with some markup and take advantage of your current Pinterest activity to offer users more information and potentially increase sales.

If you're interested in using social media networks like Pinterest to improve your small business, contact Effex Agency using the contact form below.

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