When you're writing content for your blog or the news section of your Melbourne, Florida business website, getting your content shared on social media platforms - like Facebook and Twitter - is your major goal. To get your message out and secure a good spot on search engine result pages, your new page being shared widely is critical.

To get those coveted social shares, the headline that works for the article and the headline that will get you clicks on Twitter are not the same. Slate found a solution to this social headline problem. They simply serve a more direct titles through their social sharing buttons. Here are some examples from slate.com.

• A story originally titled “Where Do I Start With This American Life?” becomes “These Are the Essential Episodes of This American Life” for Twitter

• “This Is a Terrible Way to Commemorate a Major Civil Rights Victory” becomes “The New Yorker’s Bert and Ernie Cover Is a Terrible Way to Commemorate a Major Civil Rights Victory”

• “Dinner vs. Child: Where Mango Lassi Meets Popsicle” becomes “Everything Is Better on a Stick, Including Mango Lassis”

Slate report's their tweaks have increased their Twitter referral rate by 100%. If you’re looking to improve your social media marketing contact Effex Agency at 321-872-8932 or using the contact form below.

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