Local search matters to small businesses

Last week we looked at a few ways to improve local search standing for your business. This is such an important topic for Brevard small businesses, we wanted to show more ways to get an advantage over your competition in Google local search.

Pick the Right Business Directory Categories

Google Maps and most business directories categorize businesses. Be sure you always use categories that represent what you do and that are as specific and consistent as possible. Choosing inappropriate categories can actually penalize you for trying to game the system and reduce your ranking considerably.

Keep Up on Social Media

Local SEO experts suggest that social factors like Facebook likes and Twitter followers can have an effect on you search ranking. This is just one more reason every local business should be active on social networks.

Google Plus offers a few ways to leverage their social network to validate your small business website and connect it to their search engines. The "publisher" tag lets you tie website content to your business, showing extra information when searches for your company are made. The "author" tag does the same but for individuals.

Keep Your Business Directory Listings Accurate

In addition to Google, there are lots of other places that may list your business; Yelp, online yellow pages, and CitySearch are a few examples. Good local SEO includes claiming and updating all of these listings and regularly checking for new local business directory websites. Submitting your business to these small local directories is usually free and helps build a more expansive online presence.

Business directory websites will often add a listing for you business automatically. These listing may be incomplete or outright inaccurate. Listings with incorrect name, address and phone information can negatively impact your local search. Be sure to regularly search and check these types of sites to catch potential issues early.

Need to improve your Melbourne FL local search listing or search engine optimization? Give Effex Agency a call at 321-872-8932 or contact us using the form below.

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